There are times in organizations, as with any traveler who comes
to a fork, where a decision must be made in order to continue the
journey. Committing to one path over another is an exercise in judgment,
courage, and chance. Strain though we might to see around the bend,
we can only see so far. Yet we must choose, despite knowing “how
way leads on to way” we will be changed forever—not
passing this way again. While a close read of Robert Frost’s
famous work holds regret for the path he did not choose (see Riverkeeper
cover note, pg. 2), as it relates to our organizational path, my
sentiments here diverge with the poet. And for good reason.
Given climate change and the fact that Oregon will absorb population
growth equivalent to three Portlands in the next couple of decades,
conservation as usual has the recovery of Oregon’s freshwater
resources in a race it cannot win on any timeline for any dollar
figure. We have come to realize that only through refocusing can
we drive needed change. The choice to play offense was clear and
the results of our re-focusing have been swift. Over the last 18
months, our revenues have more than doubled. Our educational reach
has grown 3x, and within the year, we will field-test a technology
product that stands to revolutionize how—and how fast—stream
restoration happens.
We did not do this by whim, and our results have not been by accident.
We examined our course—down to the person—in every possible
light before embarking, and by all objective measures, we are on
the right path. Big things lay ahead, and with your strength behind
us, we are pursuing those things directly.